UI UX Designer Mobile F2P Games

About the Role

We need a UI/UX Designer to make easy-to-use, polished player experiences for casual mobile puzzle games played around the world. Our games mix puzzle gameplay with progression, renovation and decoration, like the top titles in the casual puzzle genre. You'll own the experience end to end: early player flows and wireframes, polished UI, and specs developers can build from. You should be good at both UX thinking and visual UI, and understand how progression, rewards, events and monetization fit together in a successful F2P mobile game.

What You'll Do

• Design full player journeys and game flows for onboarding, gameplay, progression, renovation, rewards, events, shops and other F2P systems.

• Make wireframes, user flows, interactive prototypes and polished high-fidelity UI in Figma.

• Design game interfaces that are easy to use and look good: HUDs, menus, pop-ups, buttons, icons, rewards, boosters and progression screens.

• Build and maintain reusable UI components, design systems and visual guidelines so the game stays consistent.

• Work with Game Design, Product, Art and Development to take features from concept to implementation.

• Run playtests, spot usability issues and iterate using player feedback, analytics and behavioral data.

• Make sure designs work across mobile devices and screen sizes, and within Unity's implementation limits.

What You Need

• 3+ years of UI/UX design experience, ideally in mobile games.

• A portfolio showing mobile UI/UX, player flows, wireframes, prototypes and polished final screens.

• Solid Figma skills, including components, variants, libraries and prototyping.

• Good understanding of interaction design, information architecture, visual hierarchy, layout, typography, color and iconography.

• Understanding of mobile F2P player journeys: onboarding, progression, rewards, currencies, offers and retention loops.

• You've worked closely with game designers, product managers, artists and developers.

• You can balance visual polish, usability and gameplay clarity for international mobile players.

Nice to Have

• Casual, puzzle, match-3, renovation or decoration games.

• Designing progression, rewards, boosters, shops, events, LiveOps and monetization flows.

• Unity UI workflows, responsive layouts and developer handoff.

• UI motion, transitions, micro-interactions and reward animations.

• Using analytics, usability testing and player data to improve UX.

• Hands-on use of AI-assisted design and rapid prototyping.

Portfolio

A strong portfolio is a must. We especially want to see player flows, wireframes, F2P game systems, final UI screens, and how your designs went from the original problem to what actually shipped.

Please note: This position is for one of Playdawn's clients, and successful candidates will be hired directly by the client, not by Playdawn.

Our client is proud to be an equal opportunity employer. They are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and have equal access to opportunities, regardless of race, color, religion, gender, age, disability, or other protected characteristics. They believe that diversity fuels innovation and creativity, and they strive to create an environment where everyone can thrive and contribute to shared success.