UI UX Designer Mobile F2P Games

About the Role

We're a boutique mobile games studio building a curated portfolio of Mahjong-themed puzzle games for a global audience. We are looking for a UI/UX Designer to create visually appealing, intuitive player experiences for casual mobile puzzle games. Our games combine puzzle gameplay with progression, renovation and decoration. You'll work across both UI and UX: developing the interface's visual style, designing player flows, creating polished screens and assets, and preparing designs for implementation. You should have strong visual design skills, thoughtful UX judgment and an understanding of how progression, rewards, events and monetization fit into a successful F2P mobile game.

What You'll Do

• Design visually appealing, intuitive interfaces for mobile games, balancing visual polish, ease of use and gameplay clarity.

• Define and develop the game's UI visual style with the Art team, including layouts, typography, colors, buttons, icons, panels and other interface elements.

• Create polished, production-ready UI for gameplay HUDs, menus, pop-ups, onboarding, progression, renovation, rewards, boosters, events and shops.

• Design player journeys and interaction flows that make game features easy to understand and navigate.

• Take features from initial sketches and wireframes through interactive prototypes to final high-fidelity designs in Figma.

• Build and maintain reusable UI components, design systems and visual guidelines to keep the interface consistent.

• Define UI transitions, micro-interactions and visual feedback for actions, rewards and progression, working with artists and developers on implementation.

• Work closely with Game Design, Product, Art and Development to ensure the final in-game experience reflects the intended design.

• Prepare UI assets, specifications and interaction details for developer handoff, and review implemented screens for visual quality and usability.

• Use playtests, player feedback and analytics to improve designs, ensuring layouts work across mobile devices, screen sizes and aspect ratios.

What You Need

• 3+ years of UI/UX design experience, ideally in mobile games.

• A strong portfolio demonstrating both polished visual UI and thoughtful UX, including final game screens, interface elements, player flows and prototypes.

• Strong visual design skills, with a good eye for composition, layout, typography, color, iconography and visual hierarchy.

• Ability to create playful, cohesive interfaces that complement the game's art style and remain readable on mobile screens.

• Solid Figma skills, including components, variants, libraries and interactive prototyping.

• Experience creating production-ready UI assets using Figma, Photoshop, Illustrator or similar design tools.

• Good understanding of interaction design, navigation, information architecture and touch interactions.

• Understanding of mobile F2P systems such as onboarding, progression, rewards, currencies, boosters, shops and offers.

• Experience collaborating with game designers, product managers, artists and developers, including preparing designs for implementation.

• Ability to explain design decisions and balance player needs, visual quality, product goals and technical constraints.

Nice to Have

• Experience with casual, puzzle, tile-match, renovation or decoration games.

• Experience designing UI for events, LiveOps, monetization and in-game purchase flows.

• Familiarity with Unity UI workflows, asset preparation, responsive layouts and implementation reviews.

• Skills in UI animation, transitions, micro-interactions and reward presentation.

• Ability to create custom icons, badges and decorative UI elements that match an established art style.

• Experience using analytics and usability testing to improve the player experience.

• Hands-on use of AI-assisted design tools for visual exploration and rapid prototyping.

Portfolio

A strong portfolio is a must. We want to see both your UI craft and UX thinking: polished mobile game screens, interface assets, player flows, wireframes and prototypes. Include examples that show how you developed the visual style, solved usability problems and took designs through to implementation. Clearly explain your contribution to each project.

Please note: This position is for one of Playdawn's clients, and successful candidates will be hired directly by the client, not by Playdawn.

Our client is proud to be an equal opportunity employer. They are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and have equal access to opportunities, regardless of race, color, religion, gender, age, disability, or other protected characteristics. They believe that diversity fuels innovation and creativity, and they strive to create an environment where everyone can thrive and contribute to shared success.